Shards Online is not your everyday MMO. It emphasis player made sandbox content to an extreme extent. That doesn't mean this is just a 'roll your own MMO' toolkit, there will be official 'shards' too. However, players can opt run their own shard too. They can base if off of the official shards with different rules, or go in to a lot of customization with the tools and scripting language.
The game has been in development for a a while now and the developers have decided to run a Kickstarter campaign. They've opted to go this route so they can avoid the pressures of outside investors. It's nice to see they are asking for a relatively modest sum of 320k. With that goal, they are likely to succeed. Plus, they pull out some Office Space in their video.
https://www.kickstarter.com/projects/1468280928/shards-online-a-customizable-sandbox-mmorpg
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