WAR is currently my most played game. While it has its faults there is a lot that it does right.
- Leveling. Aion, when compared to WAR (and WoW), has a very long leveling process. This is also a mostly PvE experience (due to reasons we'll see below). In addition to a shorter road to max level, WAR gives players the ability to level via PvE and PvP, which really helps break up the grind.
- Crafting. Aion's crafting is a long grind. They don't try to hide it, as the work order encourages afk/bot play. In WAR, maxing out your trade-skills is easy. Once you reach the top the stuff (potions ,talismans) you make is useful rather than doing it all for a single item.
- PvP. The rifts are a neat idea, but they are not frequent or a reliable source of PvP. The Abyss, which is the primary pvp area, is really only for high level characters. The bolster system in WAR would be a very nice addition as it helps make the playing field more level. In the Abyss, high level players would still have an advantage (gear and levels) but a bolster system would make it more competitive.
- Customer Service. Now that gold SPAM is under control (mostly), Aion needs to do something about bots. I am still surprised by their numbers. With a long grind to 50, seeing bots make me wonder why am I bothering? If you enjoy the PvE experience that last bit probably doesn't apply.